The Tourism Authority of Thailand (TAT) officially announced the appointment of Lalisa “Lisa” Manoban as an Amazing Thailand Ambassador on October 15, 2025. The BLACKPINK member will now represent Thailand's tourism brand worldwide.
TAT Governor Thapanee Kiatphaibool said Lisa's role marks a significant milestone in promoting Thailand's beauty, diversity, and wonder. The collaboration is expected to provide a fresh perspective that will inspire both Thais and international visitors to rediscover the country.
"TAT aims to position Thailand as a high-quality and safe destination, warmly welcoming both domestic and international tourists," said Ms. Thapanee. "We want to strengthen Thailand's image as a quality travel destination, where visitors can create lasting and meaningful memories at every step of their journey."
The appointment of Lisa, who has achieved remarkable success and global recognition, is being hailed as a source of national pride. Lisa will be a powerful voice in sharing Thailand's charm, heritage, and cultural identity with a global audience.
This collaboration between TAT and Lisa not only aims to increase global interest in visiting Thailand, but also reaffirms the enduring value of Thai culture, hospitality, and warmth. It underscores that Thailand is fully prepared to offer visitors unforgettable travel experiences across every dimension.
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