BTS's V, has once again proven the power of his extraordinary popularity on the global stage. Leading influencer marketing platform Lefty, through its Earned Media Value (EMV) report, recorded V as the highest-earning public figure at the Paris Fashion Week event held some time ago.
Lefty noted that BTS's V has an EMV of US$13.1 million, or 189 billion won. This figure makes BTS's V the highest-valued celebrity among other public figures who attended the prestigious fashion event.
Interestingly, Kim Tae Hyung, whose real name is Kim Tae Hyung, attended the luxury brand Celine's show during the final week of Paris Fashion Week. This resulted in a shorter EMV calculation for him compared to other public figures.
Despite his shorter tenure, the BTS member has still managed to demonstrate strong digital appeal and influence. BTS V's achievements solidify his position as a global icon, from music to fashion and social media.
Earned Media Value (EMV) itself is an objective measurement tool for assessing the effectiveness of promotions conducted by a public figure across various media, particularly social media.
The higher the value displayed, the more effective the public figure's brand promotion. The huge value achieved by BTS's V proves that the idol is a figure who has a big influence in the fashion industry, even enabling significant economic movement in a short time.
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