SM Entertainment released a trailer on Thursday October 2, 2025 that revealed their first original content for SMTR25 or SM Trainee 25. In the video titled WOW !, SM Entertainment showcases the charms of their new trainees .
The video profiles the first-generation members of SMTR25 as they embark on their new journey toward their debut. WOW! is an acronym for Way Outta Walls, reflecting the project's main theme.
WOW! carries the theme of club activities, where SMTR25 trainees will participate in various activities outside the practice room to give new fans a glimpse of their personalities and talents. The first season of WOW! will feature four SM Entertainment trainees : Daniel, Katsho, Kachin, and Tata.
The four will share their journeys as trainees through various activities. Beyond their hard work leading up to their debut, the WOW! project will feature trainees undergoing cultural exploration in South Korea to provide a fresh perspective on the trainees' journey to prepare for debut.
SMTR25 is a trainee group from SM Entertainment that was first introduced to the public at the SMTOWN LIVE 2025 concert. They have since performed in a number of international locations, from Mexico to London and Tokyo. Content from the WOW! project is then scheduled to be released weekly.
Fans can also watch behind-the-scenes footage that provides a deeper look into the trainees ' daily lives. The WOW! content then made many fans eager to see the development of the SMTR25 members before their official debut.
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