Mister Potato is a fairly well-known snack brand in Indonesia. But to further introduce their products, they are not half-hearted in attracting brand ambassadors. To market their products to Asia, Mister Potato took the famous Korean actor and singer, Cha Eun Woo as the new ambassador.
As Mister Potato's new brand ambassador, Cha Eun Woo makes a special concoction that consumers can then enjoy. In the Mister Potato x Cha Eun Woo campaign, he introduced "The Ridiculous Mix" with the highlight of Cha's unique choice of mixing the flavors of Mister Potato crisps to create a unique crisps eating experience.
In the video "Ridiculous Mix", we can see how expertly Cha Eun Woo mixes the flavors of Mister Potato in a unique way. Pierre Pang as one of Mister Potato's officials revealed the reason for attracting Cha Eun Woo. According to him, the Astro boyband personnel are considered to be achievers, young, and carry a positive aura.
"He is well-loved by his fans for his talents and he brings a bright and exciting energy to all of his work, both on screen and on stage. All of these things, coupled with his active and adventurous lifestyle, make him a great person. the perfect brand ambassador for us," said Pierre Pang in his official statement.
During these few months, Cha Eun Woo's fans will see his idol's face everywhere. Both in cans of Mister Potato, POSM materials in stores, and outdoor materials both static and digital throughout Indonesia, Malaysia, Singapore, Philippines, and Thailand. Then along with the Eid celebration, Mister Potato will launch a special holiday package with Cha Eun Woo's face.
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