The K-Pop fever has now penetrated the world of sports. On Monday July, 25, 2022, global sports brand Puma announced the group NCT 127 as brand ambassadors for the Asia-Pacific region. NCT 127 will be the brand ambassador of Puma in the Asia-Pacific region and will be active in 15 countries in Asia and Oceania.
The selection of NCT 127 as Puma's brand ambassador for the Asia-Pacific region is important, because they will represent the brand and contribute greatly to the spread of the Korean Wave which is a rising K-Pop trend around the world. Regarding this collaboration,
PUMA said that NCT 127 is a well-known K-Pop boy group and has gained high popularity among young people throughout the Asia-Pacific region, including Japan, China, Singapore, and Thailand. NCT 127 was chosen as the brand ambassador in consideration of Korean pop culture which is growing rapidly around the world.
An SM Entertainment representative said, "Collaborating with a world-famous brand like Puma is a very meaningful thing for NCT 127, and through this great opportunity, we will show a more diverse side together with Puma.
" NCT 127 will be greeting their fans through their second world concert tour. The show, which started last year, started in Korea and continued to Japan with an audience of 220,000 people. Tickets for the concert held in Singapore were also sold out.
NCT 127 also plans to hold a fan meeting in Japan on August 2 and 3, 2022, and will also attend 'SMTOWN LIVE 2022' on August 20, 2022. Then, NCT 127 will start its activities as Puma's brand ambassador for the Asia-Pacific region, starting with the SLIPSTREAM campaign on July 29.
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