South Korean singer and actor Cha Eun Woo has been appointed as Subway Indonesia's Brand Ambassador (BA). As a brand ambassador, Cha Eun Woo will help convey the concept of "Eat Fresh, Feel Good" in 8 countries in the Asia Pacific region, including Indonesia. There is an interesting thing behind the actor deciding to become BA Subway.
Apparently, his mother liked the fresh sandwiches so much that without thinking, Eun Woo wanted to become BA of one of the biggest fast food restaurant brands in the world. Just like his mother, one of the ASTRO members also likes him because he is called healthy with fresh vegetables and tastes delicious.
“(Subway) only uses fresh ingredients and delicious sauces,” said Cha Eun Woo in his introductory clip as a brand ambassador. Simultaneously, Subway Asia Pacific also introduced its newest campaign, “Eat Fresh, Feel Good” to communicate the unique value of the brand and their long term commitment to providing fresh and delicious food.
This campaign is also presented by Subway in Indonesia. With Cha Eun Woo joining as BA, the Hello Combo package was also introduced in this first wave, which includes four menus of Indonesian favorites served with an additional 16 oz of tea.
Hello Combo 1 comes with a 6-inch Chicken Teriyaki sandwich, Hello Combo 2 offers a 6-inch Tuna Mayo sandwich, Hello Combo 3 offers a 6-inch Roast Beef sandwich, and Hello Combo 4 presents an Italian BMT sandwich. The above packages run from August 25 to September 21, 2023, and for every purchase of Hello Combo, buyers will receive an exclusive Cha Eun Woo Photocard.
Silvia Muryadi, Subway's Head of Marketing, stated, "The excitement of this campaign doesn't stop here. The first wave includes exclusive Photocards and favorite menus in Indonesia. We plan to give further surprises to Subway and CHA EUN-WOO fans in the next stages."
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