FIFTY FIFTY released a compilation album without any promotion. In the midst of a lawsuit against their ATTRAKT Agency, an album was recently released that includes different versions of the songs Cupid, Lovin' Me, and Tell Me. FIFTY FIFTY The Beginning album was released digitally on September 22, 2023.
On September 22, 2023, FIFTY FIFTY released a compilation album entitled The Beginning which has a total of 11 songs including Cupid, Cupid - Twin Ver. , Cupid - Twins Ver. featuring Sabrina Carpenter, Lovin' Me, Tell Me, Higher, Log in, Cupid - Twin Ver.
Live Studio Ver. OT4, Lovin' Me - Live Studio Ver. OT4, Tell Me - Live Studio Ver. OT4, and Cupid – Twins Ver. (FIFTY FIFTY) – Accelerated Version. The album was released without any prior promotion or post-promotion during the ongoing legal battle between FIFTY FIFTY and their management agency ATTRAKT over the termination of their exclusive contract.
The distributor of the compilation album is known to be Warner Music Korea , management is ATTRAKT, and Ahn Sung Il is listed as the producer. While many wondered why Warner Music Korea decided to release the album suddenly, ATTRAKT CEO shared the reasons in a statement.
Quoted from Pinkvilla, CEO Jun Hong Joon said, "This is a repackaged version for the US market. This version was planned in May, and a deal was made with Warner Music Korea in early July. I sent about 156,000 copies to the United States for distribution in early August 2023.
This is the compilation album that was made available on domestic music streaming services today." On August 28, 2023, it was confirmed that the K-pop girl group lost their legal battle against their agency ATTRAKT. They applied for their exclusive contract with their management company.
The trial judge dismissed the FIFTY FIFTY case due to lack of evidence and evidence against the agency. The judge said it was difficult to conclude there was a breach of the exclusive contract. However, FIFTY FIFTY decided to appeal the result and proceed with the cancellation of the exclusive contract.
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