Dr. G, a derma cosmetics brand operated by Gounsesang Cosmetics, participated as a sponsor in SHINee’s Japanese concert tour as an exclusive overseas model. According to Gounsesang Cosmetic on the 5th, a sponsorship booth was set up at the SHINee concert venue at the Saitama Super Arena in Japan.
The concert was held over two days from September 30th to October 1st, 2023. Dr. G has set up a booth with a program where you can experience skin health solutions and products suited to your skin type. The photos taken in the photo zone decorated with SHINee's life size were immediately printed and provided.
A roulette event was also held for followers of Dr. G's official Japanese Instagram account. Related products were provided as prizes so that people could directly experience the 'exfoliate, moisturize, and UV protection' solution, which is the three-step routine suggested by Dr. G for skin health.
Dr. G plans to operate a booth at SHINee Japan concerts held at Osaka Castle Hall, Nagoya Gaishi Hall, and Tokyo Yoyogi Stadium until November 29th 2023. After selecting SHINee as its exclusive overseas model last March, Dr. G is carrying out various activities to improve local brand awareness.
As a result, Japanese offline sales rose 219% as of August this year compared to the same period last year. Lee Joo-ho, CEO of Gounsesang Cosmetics, said, "We have been working with SHINee since last March and have been able to promote the Dr. “I hope this will be an opportunity to promote products and brands for skin health,” he said.
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