Launching Naver on Thursday, October 5, 2023, South Korean boy band formed by SM Entertainment, SHINee has become the new face of Dr. G in March 2023. Since SHINee represents skin care brands as their models overseas, Dr. G increased 219% in just the first 8 months compared to 2022.
Meanwhile, according to Gounsesang Cosmetic, on the same day, Dr. G, which was established at the Saitama Super Arena in Japan during SHINee's concert on Saturday-Sunday, September 30, to October 1, 2023, has had a significant influence on the sales of this brand.
"Since March, we have been able to promote many Dr. G product variants to many consumers in Japan," said Lee Juho as CEO of Gounsesang Cosmetics "We hope that having a stand for this product at SHINee's concert while they are on tour in Japan will open up wider opportunities to promote Dr. G to more Japanese consumers and SHINee fans so that their skin can also be healthier," he added.
Previously, according to Twitter @SHINee World Academy PH, in a market evaluation in Japan, Dr. G saw the effect that SHINee had overseas. So SHINee's influence and popularity in the world has brought a new sales record in the history of this brand. Shortly after launching, Dr. G managed to sell out all of its products in just 4 hours.
This is not the first time SHINee has recorded a good sales record when they have been appointed as models or brand ambassadors. Moreover, Key is known as a fashion icon and often models for a number of beauty products. Starting from Make Up Forever, Youlief, Espoir, etc.
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