SHINee's Key makes other fans jealous, because of his creativity, business brain, and sincerity. Reported by the X account, @diorkibum on Friday September 20, 2024, Key's statement about SM's budget for each comeback went viral in the online community.
At that time, Key said, he asked SM Entertainment not to hesitate to spend a budget for the album and its music video. Because they must have dignity and honor with good album quality. “Use some money for the album and MV !” said the idol born in 1991.
"If there is a loss (in this comeback), I will cover it through other activities such as concerts or advertisements. I will make up for it so don't worry and just use the money," he added. However, Key not only asked SM to spend money on him, but he also worked on the concept and details for his album.
Key even monitors everything down to the “most replayed” part of a YouTube video along with graphs. Therefore, after he presented his idea to SM staff, Key did not burden the company because he had calculated the details precisely.
It is no wonder that many fans are amazed by Key's songs, logos, packaging, and music videos since the release of 'Bad Love' in 2021. It didn't stop there, he then made a big breakthrough through 'Gasolin' (2022), 'Killer' (2023), 'Good and Great' (2023), and ' Pleasure Shop ' (2024). Netizens also gave various comments on this via Theqoo.
"Wow, this is really cool. They can cover the comeback budget with ads or something," wrote a netizen. "It's so amazing that he pays attention to all aspects. Like packaging, song quality, music video, and promotion," added another. "The group became unpopular not because they got older, but because the quality of their albums and music videos declined.
They didn't promote sincerely and they were no different from juniors," another commented. "Key is still fresh and up to date even though he has had a 16-year career. This is the reason people still like him," said another. "I hope Neo Centre sees this. Key fans are so lucky," wrote another.
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