South Korean boy group The Boyz will likely no longer be able to use their group name, after their attempt to obtain trademark rights to their group name from agency IST Entertainment failed.
Quoted from Soompi on Wednesday December 4, 2024, this unpleasant news was conveyed directly through an official statement from ONE HUNDRED, the new agency that currently houses all members of The Boyz, after their contract with their old agency, IST Entertainment, ended on December 5, 2024.
According to a statement issued by the ONE HUNDRED agency, the negotiations they conducted with the IST Entertainment agency regarding the use of the name 'The Boyz' met with disagreement or failed. The agency said that the conditions proposed by IST Entertainment were unreasonable and decided not to accept them.
ONE HUNDRED also said that they have made the best efforts during the negotiation process. Not only the agency, The Boyz members have also done everything and tried hard until today to be able to use their group name again in the future.
But unfortunately, they have not reached an agreement with their old agency. ONE HUNDRED also emphasized that their top priority is The Boyz and their fans, and hopes that this issue can be resolved amicably. Including the transition period from the old agency to the new agency.
"Until the contract ends on December 5, 2025, ONE HUNDRED is still open to further discussions and will seriously negotiate regarding the trademark rights for the group name 'The Boyz.' However, if the negotiations still fail, we are ready to support The Boyz and help them promote under a new and better group name," ONE HUNDRED emphasized.
According to ONE HUNDRED, they have prepared a number of new names for 'The Boyz', starting from The Boys, The New Boyz, to TNBZ, in anticipation if negotiations over the trademark rights for the name 'The Boyz' fail. Meanwhile, The Boyz will officially leave IST Entertainment on December 5, 2024. The 11 members of the group have officially joined the agency ONE HUNDRED.
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