BTS's Jin has been named the newest global ambassador for fitness brand Halo Yoga . As the new global brand ambassador, Jin is slated to participate in a comprehensive range of campaigns, highlighting her commitment to mindfulness, balance and self-care—key elements of the Alo Yoga philosophy.
According to media reports, Jin has expressed his interest in the brand, stating, “ What I really love about Alo Yoga is how it effortlessly blends comfort, style, and purpose, while emphasizing both physical and mental well-being, which is something I really value. ”
He continued, “ Their approach to mindful movement really resonates with me — it’s not just about what you wear, but how it makes you feel and encourages you to be present. Alo creates pieces that allow me to move freely, whether I’m working out, practicing, or just relaxing, and their studio-to-street design makes it easy to transition between different parts of my day .”
Meanwhile, in recent days, speculation has been circulating that Jin has been chosen as Alo's new ambassador after he posted several photos on his social media wearing various clothes from the brand. With this official announcement, Alo will continue to expand into global markets including Asia.
Notably, the partnership will officially kick off with a comprehensive campaign in early 2025, coinciding with the brand’s plan to open its first flagship store in South Korea’s Dosan Park in April 2025. The Seoul location represents a significant milestone for the brand in marking its debut in the Korean market.
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