BTS's Jin has been named the newest global ambassador for athleisure brand Alo Yoga. As the new global brand ambassador, Jin is set to participate in a comprehensive range of campaigns, highlighting her commitment to mindfulness, balance and self-care—key elements of the Alo Yoga philosophy.
According to media reports, Jin has expressed his interest in the brand, stating, “What I really love about Alo Yoga is how they effortlessly blend comfort, style, and purpose, while also emphasizing physical and mental well-being, which is something I really appreciate,” he continued.
"Their approach to mindful movement really resonates with me — it's not just about what you wear, but how it makes you feel and encourages you to be present. Alo creates pieces that allow me to move freely, whether I'm working out, training, or just relaxing, and their studio-to-street designs make it easy to transition between different parts of my day."
Meanwhile, in recent days, speculations have been rife that Jin has been chosen as Alo's new brand ambassador after he uploaded several photos on his social media wearing various outfits from the brand. With this official announcement, Alo will continue to expand into global markets including Asia.
Notably, the partnership will officially kick off with a comprehensive campaign in early 2025, coinciding with the brand’s plan to open its first flagship store in Dosan Park, South Korea, in April 2025. The Seoul location is an important milestone for the brand as it marks its debut in the Korean market.
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