BTS has achieved another milestone. This time, not through music, but through their philanthropic project, Love Myself, with UNICEF. Love Myself is a collaborative campaign between this popular K-Pop group and the UN. They loudly urge everyone to stop violence against teenagers and children.
The Love Myself campaign was launched in 2017. BIGHIT MUSIC collaborated with UNICEF Korea to support the UN movement on violence against children and adolescents, as well as mental health programs for young people. Since its launch, the campaign has raised approximately 9.2 billion won.
The funds are allocated to support protection for victims of violence, prevention efforts, and mental health care worldwide. The impact is incredible, guys. Thanks to this campaign, more than 100 million children and teenagers from 155 countries worldwide have benefited from the donations generated.
As reported by Korea JoongAng Daily on Wednesday December 10, 2025, BTS was one of the 20 recipients of the 5th Korea Good Donation Awards. This award ceremony has been held by the Ministry of Home Affairs and Security in collaboration with the Korean Council of Charitable Organizations since 2021.
"We believe this award is not just for us, but for everyone who is spreading the message of loving yourself and loving the world," BTS said in their official statement. BTS will be making a comeback next year. They're already preparing for a major comeback after all members are discharged from their mandatory military service.
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