NCT's Yuta has quietly launched his own jewelry brand. Beyond his musical career, he also has a passion for fashion and design, which ultimately led to the creation of UnBave. The launch of NCT's Yuta's jewelry brand was announced via the Twitter account @NCT_OFFICIAL_JP.
A campaign video features him as a model. The "Fact Check" singer is seen dancing while showcasing the beauty of a collection of gold and silver diamond-cut rings, necklaces, and bracelets.
As reported on their official website, UnBave is a combination of the words "Unbound" and "Wave," symbolizing the freedom and courage to be yourself. NCT's Yuta includes a butterfly in his logo, which has symbolic meaning.
"Recently, we had the honor of producing the jewelry brand UnBave. I am so happy to be able to create items that suit my taste and to be able to share jewelry filled with my thoughts with everyone."
"The brand name and logo combine expressions that represent my personality, flying freely like a butterfly and unleashing my individuality." "UnBrave jewelry is designed to be glamorous and eye-catching, so wearing just one piece will highlight your individuality and complete your look," wrote NCT's Yuta.
In addition to rings, necklaces, and bracelets, UnBave also offers necklaces, clips, chains, and even piercings. The entire jewelry collection is designed by Nakamoto Yuta himself. One of the most eye-catching pieces is the collection of rings resembling a king's crown.
Available in gold and silver, King of Proof is sold for at 35,200 yen (including tax) in limited quantities. UnBave's official website displays sketches created by NCT's Yuta before the luxury ring was made into a product. Every UnBave product purchased comes with a drawstring bag.
Customers who spend more than 20,000 yen will receive a collection book signed by NCT's Yuta. Pre-orders will open on February 26, 2026, and shipping is scheduled to coincide with the official opening around April 2026.
NCT's Yuta is now holding a contest for 500 lucky fans, who will have the opportunity to attend the "UnBave Release Celebration" event on April 5, 2026. The winner will be determined through a lottery system.
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