Byeon Woo-seok's name is currently booming due to his performance as the great prince (Ian) in the drama Perfect Crown alongside IU. Amidst the heated discussion about his acting in the modern monarchy-themed series, Byeon Woo-seok was appointed and announced as the new Global Brand Ambassador for Bvlgari.
Byeon Woo-seok has earned the nickname "Prince of Endorsements" from fans due to his strong appeal in the fashion and luxury world. To date, he has served as a muse, commercial star, and ambassador for various brands, from chicken restaurants to luxury jewelry.
Most recently, he was appointed as Bvlgari's global brand ambassador, representing the jewelry and watch lines. Bvlgari also stated on its Instagram account that Byeon Woo-seok's sophisticated visuals, strong presence, and genuine approach to his projects align perfectly with the Maison's artistic and creative values.
In the latest advertisement, Byeon Woo-seok wears several Bvlgari products, including the iconic B.zero1 and the Octo Finissimo 37mm watch. He is credited with successfully showcasing iconic Bvlgari items with his own unique sensibility, blending the classic elegance of the Roman look with a modern vibe.
The actor's selection as the newest brand ambassador coincides with Bvlgari's Eclettica High Jewelry exhibition, which opened in Seoul on May 12, 2026. Want to see the full version of the pictorial and behind-the-scenes? You can check out the official Instagram @bvlgari or @byeonwooseok!
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