F&F Entertainment, the agency that manages the AHOF, has issued an official apology regarding the controversy that arose after the nine-member group attended a baseball game on June 14, 2026.
In the match between the Samsung Lions and SSG Landers held at Daegu Samsung Lion Park, the two AHOF members, Steven and Chih En, received the honor of first pitch and first hit (ceremonial first pitch and first hit).
According to CoppaMagz's Instagram page on Monday evening (June 15, 2026), Steven and Chih En drew criticism from the audience after the ceremony concluded. The two were seen taking photos in the stands with their flashbulbs on .
The audience felt the two AHOF members' actions disrupted the game and obstructed the audience's view. Following the criticism, F&F Entertainment issued an apology via their official social media accounts.
"Hello. This is F&F Entertainment. We sincerely apologize to the cast and audience who experienced any inconvenience due to our artists' filming at the baseball game location on the 14th," F&F Entertainment began their apology.
The agency continued, "We failed to properly consider beforehand that this could disrupt the game for the players and the viewing experience for the audience." F&F Entertainment also admitted that they made a mistake due to their lack of preparation, which disrupted the game.
"We deeply acknowledge that we failed to demonstrate the necessary consideration and preparation, prioritizing the performers and spectators. Moving forward, we will thoroughly study and understand the operational rules and etiquette applicable to the venue to ensure a similar incident does not recur," added F&F Entertainment.
In closing, the agency reiterated its apology and promised to adhere to the rules and ethics on site in the future for the comfort of all, writing, "Once again, we sincerely apologize to the players, spectators, and baseball fans for any inconvenience caused. F&F Entertainment ."
Netizens then responded to the agency's swiftness in issuing an apology before it sparked further controversy. Here are some comments, particularly from FOHA (the name for AHOF fans). "To err is human nature.
The most important thing is to take responsibility, learn from your mistakes, correct them quickly, and ensure similar incidents don't happen again. Mistakes can be valuable lessons that help someone grow and become a better person.
I also hope baseball fans can show a more understanding attitude towards this situation," commented the account b**l**e**i**n*. Some netizens also expressed criticism. They felt the incident could have been prevented earlier through more thorough preparation.
"Do a better job of protecting and taking care of your artists! There are staff present on site, but they can't even do the most basic things. Guiding and providing direction to the members is their job.
We're tired of seeing you consistently fail to provide adequate support to your artists!" added the account j**g**a**. This apology is expected to be the first step for F&F Entertainment to improve professionalism and caution in all future AHOF activities.
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