Byeon Woo Seok has been appointed as the brand ambassador for French luxury jewelry and watch brand Cartier. The Korean drama star Lovely Runner follows in the footsteps of BTS's V and BLACKPINK's Jisoo, who are Cartier's global ambassadors.
On Friday November 22, 2024, Cartier shared a photo of its newest brand ambassador Byeon Woo Seok and announced the collaboration. Byeon Woo Seok is seen wearing all black, showing off the luxury of Cartier's newest jewelry and watch collection.
"I am very happy and excited to join Cartier as a brand ambassador. I am honored to work with Cartier, which relentlessly takes on new creative challenges that transcend time, while presenting elegant designs supported by expert craftsmanship," said Byeon Woo Seok, as reported by Soompi.
The aura emitted by Byeon Woo Seok in the Cartier photoshoot left a number of Korean netizens stunned. Moreover, the 33-year-old actor has experience as a model. He was once under the auspices of YG KPLUS like his fellow actors, Nam Joo Hyuk, Jang Ki Yong, and Lee Soo Hyuk.
"Wow, it turns out she has modeling experience. In those photos she looks like a real model," "A model is a model, she has a strong aura," commented a number of netizens on Korean community forums. In the photo shoot, Byeon Woo Seok wore several pieces of Cartier's 'Festive Essentials' luxury jewelry and watches.
Among them were the Santos De Cartier Watch worth $10,600 and two small and medium-sized Love Bracelets worth $7,350 and $4,750 respectively. The year 2024 was a turning point in Byeon Woo Seok's career, who gained popularity as Ryu Sun Jae in the Korean drama Lovely Runner.
The actor held a fan meeting tour in several Asian countries including Taiwan, Thailand, the Philippines, Indonesia, and Singapore. Earlier this month, Byeon Woo Seok was also announced as the newest brand ambassador for Italian fashion house, Prada.
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