Gucci announced exciting news by appointing Stray Kids' Lee Know as their newest Global Brand Ambassador. On Monday, June 30, 2025, through its official social media accounts, Gucci officially announced Lee Know as the new face of the luxury brand.
This appointment is a natural extension of Lee Know's relationship with the Italian luxury brand, which has been strong since he frequently wore Gucci at various official events and editorial shoots.
In 2024, he also attended the Gucci Cruise 2025 fashion show in London, strengthening ties with the Italian fashion house. Lee Know is the sixth member of Stray Kids to be appointed as a brand ambassador for a luxury brand.
And it marks Stray Kids' huge influence not only in the music world, but also in the international fashion world. In his new role, he will be more actively involved in Gucci events and initiatives, bringing his signature touch of creativity and individuality.
Upon receiving this good news, Lee Know expressed his enthusiasm, "I believe Gucci is a brand that crosses past and present through heritage and contemporary creativity. I am honored to be part of this creative journey."
Gucci also warmly welcomed the appointment, with an official statement, "We hope Lee Know's artistic and individual energy will bring new inspiration to the brand."
With his unique charisma and talent, Lee Know is ready to take the Gucci name to the next level on the global stage. The spirit also welcomed this exciting warm news and will continue to give their support and love for Lee Know's collaboration with Gucci.
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