Actor and K-pop idol ASTRO's Cha Eun Woo has officially become the newest model for fast food franchise brand Subway. Quoting from Naver on Friday June 30, 2023, Cha Eun Woo will start a campaign with food brand Subway, after being chosen as their newest model.
Global sandwich food brand Subway announced on June 30, 2023, that Cha Eun Woo who is active as an actor-singer has been selected as the official model, and will launch a joint campaign with the title Eat Fresh, Feel Good. In this campaign, Subway shares an emotional message through the slogan Feel Good by relying on the main value of their brand, namely freshness of ingredients or Fresh .
Subway's ever-fresh sandwiches aim to add happiness and quality to customers' daily lives. Through this campaign, Subway emphasizes serving fresh sandwiches that are made as soon as customers order. By using ingredients such as fresh bread and high quality vegetables, which are freshly supplied daily, to provide fresh and healthy produce every day.
Together with their new model, Cha Eun Woo, Subway plans to continue the Eat Fresh, Feel Good campaign, such as the video campaign which will be broadcast in a number of countries in Asia including South Korea starting on Monday July 3, 2023.
The fresh and healthy image that Cha Eun Woo has has been seen from a number of activities that he has done. As one of the famous Hallyu stars not only in South Korea, but globally. This image fits perfectly with the campaign slogan promoted by the Subway brand, namely Eat Fresh, Feel Good.
Subway South Korea's marketing manager said, "Cha Eun Woo has charms such as charming looks, refreshing energy, and sincere image, which will create synergy with Subway's brand value that we want to convey through this campaign. Please look forward to our series of activities with Cha Eun." Woo.” Congratulations once again to Cha Eun Woo as the new model for global sandwich brand Subway.
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