SEVENTEEN's Hoshi has been appointed as Diesel's global lifestyle brand ambassador. Marking his appointment, Hoshi posed with items from the brand for a W Korea magazine photoshoot.
On July 16, 2024, Diesel officially announced, “We have chosen SEVENTEEN’s Hoshi as our brand ambassador.” They said, "As a global K-pop icon, Hoshi's charisma, talent, and confident expression on stage perfectly match Diesel's spirit. Diesel's energy and brand message will be further amplified through this partnership."
Meanwhile, Hoshi said, "I am excited to join the Diesel family as a brand ambassador. As an ambassador, I will show you various sides of myself with Diesel." Hoshi continues to build relationships with the brand, attending global events such as the FW24 fashion show in Milan in February and the opening of Diesel Shibuya in May.
Diesel will open its third and largest store in Korea, designed by Creative Director Glenn Martins, on July 20, 2024. Hoshi will attend the opening event as part of his ambassador activities to commemorate the brand's achievements.
Post a Comment