BLACKPINK's Jisoo has become a magnet for a number of global brands. Starting from Dior, Cartier, Self-portrait, alo, to Dyson. Now the visual of the KPop group BLACKPINK has been announced as the global ambassador of Tommy Hilfiger.

BLACKPINK's Jisoo and Tommy Hilfiger's collaboration was marked by her presence at the fashion show held on Sunday August 9, 2024 during New York Fashion Week. On that occasion, BLACKPINK's Jisoo appeared stunning with a casual style, wearing a beanie, varsity jacket, denim skirt, and a pair of boots. 

The FLOWER singer has often styled chic feminine. Two members of the K-pop group Stray Kids, Felix and Lee Know were also present at the fashion show, representing the other six members. The K-pop group from JYP Entertainment was previously announced as Tommy Hilfiger's global ambassador.

On Tuesday October 22, 2024, Tommy Hilfiger officially announced BLACKPINK's Jisoo as its newest global ambassador. The American luxury brand also shared Jisoo's appearance in the Tommy Hilfiger Fall/Winter 2024 campaign.

"NYC -#JISOO's in your area! Our newest global brand ambassador joined us in the city where it all began," said the statement on the official Instagram account @tommyhilfiger. In the released campaign photos, BLACKPINK's Jisoo exudes her visuals in red and blue clothing, which has become Tommy Hilfiger's signature color.

"Jisoo is the perfect ambassador for Tommy Hilfiger's latest classic collection and we are thrilled to welcome her to our family," said a brand representative. In addition to the flood of brand collaboration offers, BLACKPINK's Jisoo is increasingly steady in acting. 

Recently, BLACKPINK's Jisoo was reported to be starring in the latest Korean drama, Monthly Boyfriend with Seo In Guk. The storyline of the Korean drama Monthly Boyfriend depicts Jisoo who changes boyfriends every month. Her relationship that is established in the virtual world then continues into the real world. 

Monthly Magazine is directed by Kim Jung Sik, who previously worked on No Gain No Love and Work Later Drink Now. BLACKPINK Jisoo fans can also look forward to the Korean drama Newtopia airing next year. The thriller drama showcases Jisoo and Park Jeong Min's chemistry as a couple who just broke up amidst a zombie attack.

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