Kim Soo-hyun , the star of “Queen of Tears”, who was accused of causing the death of actress Kim Sae-ron, has already started to suffer losses in his career. According to the South Korean press, Prada has already made a decision and ended its partnership with the celebrity.
On Friday March 14, 2025, a representative of the Italian fashion brand made an important statement about the hasty termination of the contract. The face of the dramas is no longer the poster boy for the company that conveys luxury and status. “In consideration of the seriousness of the matter, we have mutually agreed to terminate our contract with actor Kim Soo Hyun.
This decision was made at the headquarters level and as of now, we can confirm that the contract has been terminated,” said the brand’s collaborator. The fictional Baek Hyun-woo was named brand ambassador at the end of last year, in December, going viral on the web with the news and gaining support.
Gold Medalist, the agency that the star runs, spoke out about the statement by the deceased’s aunt and the imbroglios with his name. “Early this morning, Kim Soo-hyun exhibited signs of severe psychological instability, and we have taken steps to ensure that he can achieve absolute stability. He has been in extreme confusion due to allegations that the cause of [Kim Sae-ron’s] sudden death is attributed to him.
Given these circumstances, we kindly ask for your understanding as we urgently release a statement to clarify the main issues,” the office said. “Although this deviates from our original plan, nothing takes precedence over this matter, and we feel it is necessary to communicate even if there are shortcomings.
While the relationship between two adults may be a private matter, it is natural for the life of Kim Soo-hyun, who is loved by many, to be subject to public scrutiny, and if that scrutiny is a harsh criticism, it should be taken seriously. However, due to the reports from HoverLab, countless false information and rumors are spreading as if they were truths, even at this time,” the Gold Medalist concluded.
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